Team

Rudolf has been discovering, buying, living in, restoring, remodelling, furnishing and selling extraordinary houses since he started making his own money. Living in Baukultur and in various architectural, landscape, urban and social contexts has brought him closer to the wonders and the obligations of architecture. Master of Graphic Design at the Lucerne University of Applied Sciences and Arts, postgraduate studies in painting at the Düsseldorf Art Academy. Career in advertising, where he first worked as a copywriter, then as creative director, strategist, CCO and managing director in international advertising agencies. Co-founder of Neutral, the communications agency that makes brands, companies and institutions more influential and successful. Inventor of Poeticwalls.

Michelle builds bridges between architecture and art, between high and pop culture. Studied art history at the University of Zurich, graduating under Professor Stanislaus von Moos. Career as a writer for national and international newspapers and magazines. Opening of Serial, a boutique for art editions. Curator of the fashion section for the first Berlin Biennale. Curator at the Museum Ludwig, Cologne. Co-founder of Neutral, the communications agency that makes brands, companies and institutions more influential and successful. Global collaborations between brands and artists. Global networker in fashion, art and lifestyle. Co-founder of Poeticwalls.

Aymeric positions architecture between art and pragmatism, between beauty and realism. Bachelor in Economics at the HSG St Gallen. Master in Finance at the University of Lausanne. 10 years of experience in investment banking, specialising in corporate finance, M&A transactions, private equity and venture capital. Supporting SMEs and start-ups in financial structuring, strategy and fundraising. Member of the Poeticwalls team since its launch.